Roblox reported 70.2 million average daily users in November, up 20% from a year ago. Like the Randol kids, many young people this holiday shopping season are asking for virtual currency, such as Roblox Robux and Fortnite V-bucks, that give users access to premium features, exclusive games and the ability to create and sell items - even more so than physical video games and other toys. The most they hoped to get and asked for was $20 worth.” “Because we always say ‘no,’ they are going to be very surprised. “I expect it to be the most exciting thing they open ,” Randol, who bought two $100 Robux cards, told CNN. In the moments that followed, nearly two hundred parents responded, saying they ran to the store to buy handfuls of the cards, or quickly added them to their online shopping carts before they sold out. Nicole Randol - a Missouri-based mother of two boys, ages 6 and 10 - recently posted a message on a popular Facebook parenting group about Robux, the virtual gaming currency for the platform Roblox: Target was having a 40%-off sale for Robux.
